TTABlog Running Index: July 2026 to Date

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Section 2(a) - False Suggestion of a Connection:

Section 2(b) - Flag/Coat of Arms/Insignia:

Section 2(c) - Consent to Register:

Section 2(d) - Likelihood of Confusion:

• KUL STOOL for Portable Coolers Confusable with KÜHL for Water Bottles, Says TTAB
• TTABlog Test: Is BRECKIN ANKLES Confusable with BREKENS B & Design for Overlapping Clothing Items? [No]
• TTAB Finds SAAS Services Related to Consulting Services, Rejecting Thor Tech Third-Party Paired Registration Argument
• Law Firm Fails to Win Big in its Opposition to "844-I-WIN-BIG" for Legal Services, TTAB Tosses Out Non-Use and Section 2(d) Claims
• On Remand, TTAB Dismisses ASPIRE BANK Opposition After Re-Assessing First and Sixth DuPont Factors
• TTABlog Test: Are LA & Design and LAV (Stylized) Confusable for Drinking Glasses? [No]
• FLASHIN' ASSASSIN Confusable with ASSASSIN for Fishing Lures, Says TTAB
• TTABlog Test: Is BLANCO (Stylized) Confusable with BLANCO LABEL for Clothing? [Yes]
• TTABlog Test: How did These Three Recent Section 2(d) Appeals turn out?
• Rejecting Extrinsic Evidence, TTAB Finds FUNTASYA Confusable with FUNTASIA ADULT SHOP for Clothing and Retail Store Services
• TTABlog Test: How did These Three Recent Section 2(d) Appeals turn out?
• TTABlog Test: Which of These Three Section 2(d) Refusals Was/Were Reversed?

Section 2(e)(1) - Mere Descriptiveness:

• https://thettablog.blogspot.com/2026/07/ttab-sustains-mere-descriptiveness.html">TTAB Sustains Mere Descriptiveness Opposition to REALITY ENGINE for Computer Software Design But Dismisses Lack of Bona Fide Intent Claim
• TTABlog Test: Is MUSEUM OF NAMES Merely Descriptive of Entertainment and Educational Services in the Field of Names? [No]
• TABlog Test: Is NATURAL BRIDGE CAVERNS Merely Descriptive of Theme Park-Related Services? [Yes]
• Rejecting Incongruity Claim, TTAB Finds EGGBAR to be Merely Descriptive of Restaurant Services

Section 2(e)(2) - Primarily Merely Geographically Descriptive:

• SERVICE WEST is Primarily Geographically Descriptive of Furniture Repair, Maintenance, and Transportation Services, Says TTAB

Section 2(e)(4) - Primarily Merely a Surname:

Section 23(c) - Functionality:

Abandonment/Nonuse/Specimen of Use:

Non-distinctiveness:

• Precedential No. 5: Blue-and-White Stripes Trade Dress Lacks Inherent and Acquired Distinctiveness, Says TTAB

Genericness:

• TTAB Finds BALLETCOLLECTIVE to be Generic for . . . . . Guess What?

Lack of Bona Fide Intent:

• https://thettablog.blogspot.com/2026/07/ttab-sustains-mere-descriptiveness.html">TTAB Sustains Mere Descriptiveness Opposition to REALITY ENGINE for Computer Software Design But Dismisses Lack of Bona Fide Intent Claim

Reexamination:

• TTAB Affirms Reexamination Decision Cancelling DISCUSS.IO Registration: Mere Offering of Services is not Use of the Mark

Discovery/Evidence/Procedure:

CAFC Decisions:

Supreme Court Decisions:

Recommended Reading:

• Recommended Reading: The Trademark Reporter, May-June 2026 Issue

Other:

• TTAB Posts July 2026 Hearing Schedule

Text Copyright John L. Welch 2026.